The fate of the 2022 World Cup games was hanging by the thread. With Covid restrictions imposed by most countries, the game was in jeopardy of never happening this year. Thankfully after 2 years of lockdown, nations were gradually loosening border control and air travel restrictions were lifted in early 2022. The world was now … Read more
Email marketing is an essential channel in any marketer’s outreach options. Marketing experts have also come out declaring that it is the singular most important channel in marketing today. In short, email marketing is not going the way of the dinosaurs anytime soon. In fact, with current privacy laws, marketers need to seriously think about … Read more
Money is REALLY important to an entrepreneur, especially more so when you are on your own (i.e not living under your parent’s room). We are not talking about major fund injections into your business, but simple daily operating expenses such, expenses to travel and meet with clients or simply buying coffee for your clients. Though … Read more
A brand name is one of the first few things you, the entrepreneur, has to come up with for your business. For those who come in contact with your business for the very first time, it serves as an identifier, like your name is to your person. Getting your brand name right is important as … Read more
If you have partners in a business, having a sound partnership is vital. As the African saying goes, “if you want to go further, go together.”. A partnership allows you to synergize on each other’s strengths, pull together resources, and back each other up, like in the cops in the movies. These days, in the … Read more
We would like to start the year, with a message of strength and hope. There are days on your entrepreneur journey, where things don’t go your way and everything and everyone seems to be against you. Guess what you are not alone. There are many who have been beaten up emotionally, financially and perhaps even … Read more
As we approach the end of the year. It is a good time to reflect on what we have accomplished in the year and prepare for the new year. During this period, one of the best things we, entrepreneurs can do for ourselves and our business is to take some time off to do some … Read more
Since young we have been told to be the best – be top in class, aim for the top prize in sports, competition etc. While there is nothing wrong in striving to be the best, the world of business has another criterion – you need to be FIRST. Most entrepreneurs understand the value of being … Read more
For all entrepreneurs, one of the first order of business when setting up a new business or brand is the setup of a new website. For many first-time entrepreneurs who outsource their web development, the work to establish their online presences seems done when they received their brand new website. Many rely on aesthetic to … Read more
In the past when there were newspaper boys roaming the corner of the streets shouting “extra! extra! read all about it” bypassers couldn’t help but take note of the headlines of the day. Unfortunately, those days are gone. In place what we get these days are headline prompts via email or other messaging applications. The … Read more