A brand name is one of the first few things you, the entrepreneur, has to come up with for your business. For those who come in contact with your business for the very first time, it serves as an identifier, like your name is to your person. Getting your brand name right is important as … Read more
For all entrepreneurs, one of the first order of business when setting up a new business or brand is the setup of a new website. For many first-time entrepreneurs who outsource their web development, the work to establish their online presences seems done when they received their brand new website. Many rely on aesthetic to … Read more
In a well known Chinese idiom about hope, 守株待兔 (shou zhu tai tu) – a man watches a tree stump hoping for rabbits to bash themselves against it and fall dead. He had earlier witness a rabbit actually doing so and was expecting others to do the same. So instead of out hunting food to bring home, … Read more
Planning is an important activity for an entrepreneur. Technically, nothing should be executed without proper planning. As they say, a failure to plan is a plan for failure. For an entrepreneur, the most basic essential plan you would need is a business plan. Thereafter, every business function, from marketing to post-sales customer support, should have a plan … Read more