7 key considerations when selecting an email marketing tool

email marketing

Email marketing is an essential channel in any marketer’s outreach options. Marketing experts have also come out declaring that it is the singular most important channel in marketing today. In short, email marketing is not going the way of the dinosaurs anytime soon. In fact, with current privacy laws, marketers need to seriously think about … Read more

11 things a new website owner must be aware of


For all entrepreneurs, one of the first order of business when setting up a new business or brand is the setup of a new website. For many first-time entrepreneurs who outsource their web development, the work to establish their online presences seems done when they received their brand new website. Many rely on aesthetic to … Read more

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